the infinite conversation – paul kurzeja

The 10 (simple) rules of ‘the infinite conversation’ 

  • 1: create permission (to talk) – (through engaging and relevant content)
  • 2: make it useful (valuable), short and searchable
  • 3: linear is dead – make it omni-directional 
  • 4: create the right experience in right channel
  • 5: don’t shout 
  • 6: tell stories 
  • 7: say it like it is – speak in the language of the people
  • 8: remember vertical (niche) is the new mass 
  • 9: be honest 
  • 10: start it, share it, join in – build communities

 

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